(May 15, 2008) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by DreamWorks to oversee all product placement and brand integration for the upcoming film, A Thousand Words.
In the film, Eddie Murphy stars as a blasé guy who learns that he has only 1,000 words left to speak before he will die. A Thousand Words is directed by Brian Robbins and also stars Ariel Winter, Clark Duke and Alison Janney. It is scheduled to be released on January 24, 2011.
DreamWorks hired Productions Branded to provide such services for the film, including product placement and paid integration. The agency will also source backend promotional partners, focusing on the four production areas of props, set, wardrobe and transportation. The results of these efforts could potentially help save the film’s budget thousands of dollars in production costs.
“We are very excited to be working with DreamWorks in securing brands for this film,” said Jake Stango, President of Productions Branded. “Our efforts will not only enable the production to showcase quality products but also save significant dollars in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
