(March 15, 2010) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Paramount Pictures to oversee all product placement and brand integration for the upcoming film, No Strings.
Years after first meeting at summer camp, Adam (Ashton Kutcher), a loveable production assistant for a hit kids’ show, and Emma (Natalie Portman), a doctor in her residency with a down-with-love attitude, cross paths again in Los Angeles. After hooking-up, they both agree to make their relationship purely sexual with no emotion involved. This works for a while, but as time progresses they both begin to fall for each other, proving that it is impossible to have a “no strings” relationship. The film is directed by Ivan Reitman and will be shot in Los Angeles beginning in early May 2010.
Productions Branded will provide services for the production, including product placement and paid integration and source backend promotional partners. The results of these efforts could potentially help save Paramount Pictures hundreds of thousands of dollars in production costs.
“When a production company hires us to secure brands and products for their film, we focus on four areas: props, set, wardrobe and transportation,” said Jake Stango, President of Productions Branded. “There are very strong brand integration opportunities in this film due to the story, stars and director, which will not only help showcase and position our clients but will also save thousands of dollars in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
