November 30, 2008 (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., secured over fifty brands to participate in the development of four My Fair Wedding episodes. The Brand Categories included: Bridal Gowns, Cake/Dessert, Catering, Décor, Entertainment, Flowers, Jewelry, Lighting, Make-up, Party Favors, Transportation and Venue.
Productions Branded helped offset production costs for these four episodes by $319,273. In its first Season, My Fair Wedding brought in more than 200,000 female viewers in the 18-49 and 25-54 year range. The series premiered with 304,000 women viewers, age 18-49 and 317,000 women viewers, age 25-54. My Fair Wedding was one of the best delivering original series to air in 2008 on WE TV among the network’s target female demos.
My Fair Wedding brings Celebrity Wedding Planner, David Tutera, on behalf of beleaguered friends and family members, to transform what could be a disaster wedding into a platinum style affair. Just three weeks before their wedding, David meets the Bride and delivers the news that everything she’s planned for months, from venue, décor, bridesmaid dresses and even her own wedding gown, is about to change. David and his team rescue couples heading for wedding disasters and turn their soirées into an affair to remember.
“When we secure brands to participate in certain television programs, our goal is to match brands with the core demographic of the program, so we create a win-win situation for all parties,” said Jake Stango, President of Productions Branded. “My Fair Wedding created an incredible opportunity not only for our clients to gain exposure, but we were also able to save over $300,000 in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
