(August 21, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has secured over 150 brands for Fashion Finder, the first-ever live action hidden objects game. The Fashion Finder series features Abigail Anders, who is a market editor by day and enigmatic blogger by night. The game gives users a glimpse into Abbie’s fashionable world including runway shows, photo shoots, designer boutiques and glamorous models.
Productions Branded sourced and secured over 150 brands, who participated in creating the game. Each brand received logo and product exposure during the “Scoring Summary” after each completed level. A demo version of the game was provided to the brand to post on its official website. Brands also received exposure in the game’s credits and website. Photos of selected brands were also used for PR and marketing usage to promote the game.
“The Productions Branded team was able to capitalize on the unique game elements and match them to the brands, which wanted to be associated with such a quality product,” said Jake Stango, President of Productions Branded. “Our goal was to provide considerable exposure for our clients’ brands and to save thousands of dollars in production costs.”
As a result of securing these brands, Productions Branded helped offset production cost by over $175,000.
ABOUT HOLLYWOOD BRANDED INC:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
