CELEBRITY/FAN SOCIAL MEDIA STUNT ACTIVATION

Hollywood Branded partnered with Jason Derulo’s team and his label, Warner Music Group, to create a celebrity stunt for Valentine’s Day, providing the R&B artist the opportunity to surprise his girlfriend Jordin Sparks by presenting her with ‘10,000 PassionRoses’ to fill a hotel suite.  On the morning of 2/14/14 at the Redbury Hotel in Los Angeles, Hollywood Branded joined Jason Derulo’s team to cut, prepare, and arrange the roses before Jason and Jordin’s arrival.

The surprise was successfully executed, prompting an organic  and teary eyed overwhelmed response from Jordin, who immediately took to social media to express her excitement. Jason Derulo also used social media to show off his above-and-beyond gesture, as well as express his gratitude, including a special call out to PassionRoses, for helping to make the surprise possible.

Not only was the story the talk of Valentine’s Weekend and a viral hit, but numerous major press outlets quickly picked up the story, and even did print spreads. Additionally, Jason’s team released a video on YouTube on 2/18/14 including time lapse footage of the activation build out, along with photos of the final result of the rose-filled room and his ecstatic recipient.

JASON DERULO

Miami-born R&B singer, songwriter, dancer, and actor Jason Derulo has sealed his reputation as a global chart-topping star, having sold over 14 million tracks domestically with almost 10 billion in cumulative radio audience and nearly 700 million views on his YouTube channel. His third album, “The Other Side” became the #1 most added record on the Top 40 charts in 2013 with over 120 adds across the country in its first week.

JORDIN SPARKS

At just seventeen years old, Jordin Sparks won the coveted American Idol title. In the four years that have followed, Jordin has released two albums on 19 Recordings/Jive Records and has sold almost 9 million downloads/ringtones of her popular singles. After a platinum album, record breaking singles, a Top Ten Billboard album, as well as breaking into acting on Broadway and in film, Jordin has become an international superstar.

SOCIAL MEDIA

  • 18 Social Media Postings Across 5 Platforms
  • Reaching 27M+ Fans, Engaging 800K+
  • 675K+ Likes
  • 8K+ Shares
  • 11K+ Comments
  • 50+ Press Outlets Reaching 187M+ Users

PRINT COVERAGE

  • Featured in People Magazine and Seventeen Magazine with a photo of the happy couple and roses
  • Reaching 5.5M+ Readers

See Jason Derulo’s YouTube Video of the Stunt Activation:

See our Activation Recap & click to expand:

Jason Derulo and Jordin Sparks Valentines Day Recap Image