(June 4, 2010) (Los Angeles, CA) Hollywood Branded secured a celebrity sponsorship package for Dearfoams at the 2010 MTV Movie Awards Lounge. This year’s event was set in the luxurious five-star, star-studded Montage Beverly Hills Hotel and provided the perfect opportunity for brands to mingle with Hollywood’s hottest head-turners and key players.
“Brands simultaneously soar to the top of their game and gain the credibility, notoriety and attention that only a personal celebrity endorsement can achieve,” said Stacy Jones, President of Hollywood Branded, Inc. “Participation in this event is an unparalleled marketing and PR opportunity, giving Dearfoams access to over a hundred celebrities, stylists, publicists and press as they all came together at one of the biggest awards shows of the year.”
Hollywood Branded not only secured the opportunity for Dearfoams to participate in the lounge, but they also coordinated all booth activities. These activities included securing testimonials, wrangling celebrities for photographs and obtaining direct contact information from celebrities to continue gifting each with new Dearfoams styles as they are launched in upcoming seasons.
The lounge sponsorship included a team of WireImage photographers to ensure every celebrity who received Dearfoams slippers, had their picture taken at the display. The photos were cleared for social media and promotional usage. The lounge also attracted the best in entertainment and lifestyle press from the weekly magazines to major broadcast outlets and very influential blogs. Lounge coverage has included E!, Extra, KTLA Morning News, CNN and in OK!, US Weekly, Star, In Touch, People, and Life & Style Magazine.
About Hollywood Branded, Inc.:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
