INDUSTRY CASE STUDIES

Retail
Road To The Altar Web Series
Productions Branded Sources Promotional & Brand Integration Partners
Synopsis:

MWG Entertainment, a multi-platform digital production company, launched a new web series “Road To The Altar,” starring Jaleel White (“Family Matters”) and Leyna Juliet Weber (“As The World Turns”). “Road To The Altar” premiered on various platforms across the Internet and mobile including YouTube.com, Joost, Sling, Koldcast, and Zillion TV.

“Road To The Altar” is the story of one man’s journey through Weddingland. In a series of interviews and on-location videos, all shot in a mockumentary aesthetic, the audience is invited to watch the planning, negotiating, and taffeta napkin setting – very serious business. Our hero, Simon, is the young groom trying to negotiate this ride with all the reason he can muster. Stylistically similar to The Office, “Road To The Altar” taps into the humor and insanity inherent in that oldest and most sacred of human traditions, the wedding.

What Hollywood Branded Inc. Did:

Our Productions Branded division secured all brand integration and promotional partners for this highly publicized web series.

Pier 1 Imports Integration

This was the first web series Pier 1 Imports as participated in for brand integration and product placement, providing props, set decoration, a shooting location, a web page and a sweepstakes. For the 10-week initial airing of the show, fans could log onto the “Road To The Altar” web site (www.roadtothealtar.com/sweepstakes) for the chance to win several great prizes including a Pier 1 Imports $1,000 gift card. Pier 1 Imports also created a page within their website showcasing the property to online viewers.

Press Exposure

Entertainment Tonight covered a day of filming at a local Los Angeles Pier 1 Imports store, providing exposure both on prime time television and online. Numerous press outlets picked up the press releases about the Pier 1 Imports partnership with the series, as did several Blogs, offering expansive national press coverage.

Results/Placement ROI:

Production Type: Web Series
Number: 10 Episodes
Length: 2 to 3 minutes each
New Episode: Posted 1x a week
Audience Demo: Females 30 – 40+
Monthly Distribution Potential: 480M_ Unique Reach
Top sites: Google Video, Yahoo Video, You Tube, MySpace, AOL Video, Veoh and more

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310.606.2030 www.HollywoodBranded.com

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“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BlackBerry
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - Gigaset Communications
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Phillips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Delivered very successful results with respect to our brand integration initiatives...helped augment some of our business-to-business strategies. Was the ideal connective tissue between our community and the Hollywood community.” - NORTHROP GRUMMAN CORPORATION
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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