INDUSTRY CASE STUDIES

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Blackberry Keeps Entourage Connected
Hollywood Branded Secures Series Brand Integration
Synopsis:

HBO presents Entourage, the hit comedy series that takes a look at the day-to-day life of Vincent (Vince) Chase, a hot young actor in modern-day Hollywood, and his entourage. He’s brought with him from their hometown in Queens, NY: manager Eric, half-brother Drama, and friend, Turtle. The series draws on the experiences of industry insiders to illustrate both the heady excesses of today’s celebrity lifestyle, as well as the difficulty of finding love and success in the fast track of show biz. Now that the boys are getting used to the perks of stardom, Eric, along with super agent Ari, keep Vince’s star rising while making sound decisions for a long-lasting career in a world of fleeting fame.

What Hollywood Branded Inc. Did:

Our Hollywood Branded division worked with the producers of Entourage to secure prominent brand integration for BlackBerry across the series, with eight episodes highlighting various BlackBerry devices during Season Six of the smash hit, Entourage, broadcast on HBO from July 12 – October 4, 2010.

ROI METRICS:

Media Value $358,750
Number of Appearances: 8 of 13 Episodes
Exposure (Logo/Verbal): 14 x
Audience Reach: 15,160,320
Retention: 5,102,727
Influence To Purchase: 1,908,420

Hollywood Branded Inc.
110 Lomita Street
El Segundo, CA 90245
310.606.2030 www.HollywoodBranded.com

CASE STUDIES

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INDUSTRY TESTIMONIALS

“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - Blackberry
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Phillips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Delivered very successful results with respect to our brand integration initiatives...helped augment some of our business-to-business strategies. Was the ideal connective tissue between our community and the Hollywood community.” - NORTHROP GRUMMAN CORPORATION
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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