INDUSTRY CASE STUDIES

Floral
Passion Growers Shares Roses with Bonnie Hunt’s Audience
Hollywood Branded Secures Verbal, On-screen, Online Mentions
Synopsis:

From the producers of ‘The Rosie O’Donnell Show’ and ‘Ellen’, Bonnie Hunt came to daytime television, bringing her relatable “slice-of-life” humor, the biggest stars in Hollywood, her desire to help others and her incomparable improvisational skills in a unique new talk format. In this episode Bonnie welcomes actor Gilles Marini from ‘Brothers and Sisters’ and Phil Keoghan from Phil Keoghan. In light of the Valentine’s Day weekend, Bonnie also gives away fantastic prizes to the ladies in the audience.

What Hollywood Branded Inc. Did:

Hollywood Branded worked with the show producers to secure this on-screen exposure for Passion Growers:

  • Host Bonnie Hunt informs her audience that she frequently purchases flowers for herself as an adult and surprises her audience by gifting each of them a dozen roses. “We’ve got a dozen roses from Passion Growers for everybody in the audience, so you can all have them,” says Bonnie Hunt as the audience cheers in excitement. Bonnie Hunt continues, “If you need roses for Valentine’s Day, you can go to PassionGrowers.com.”
  • The roses are not only showcased throughout the episode in the hands of the audience members but also on Bonnie Hunt’s desk, “I should put my roses here. Passion Growers sent us orange roses which are so pretty,” she says. Passion Growers also received a credit at the end of the show.
  • Passion Growers receives additional exposure via the show’s official website in the “Saw It? Want It? Win It!” section where viewers have the opportunity to win a dozen roses by registering to win.
ROI METRICS:

Overall Placement Value: $78,750.00
Audience Reach: 1,438,200
Overall Audience Retention: 1,294,380
Positive Brand Feeling from Placement: 742,974
Influenced To Purchase from Placement: 484,098

Hollywood Branded Inc.
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El Segundo, CA 90245
310.606.2030 www.HollywoodBranded.com

CASE STUDIES

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INDUSTRY TESTIMONIALS

“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BlackBerry
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - Gigaset Communications
“In an industry that is at best lax about accountability…ensured that we were constantly updated and worked tenaciously to achieve our objectives. Industry connections and insider knowledge instrumental in ensuring that Gallo brands appeared in a variety of film and television vehicles, the total of which exceeded our expectations. I would certainly hire again.” - E&J GALLO
“Committed and responsive…worked hard to best position Phillips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
“Always prompt and responsible. In our business important changes happen within moments notice…always counted on to handle the emergencies in a timely and professional manner.” - DREAMWORKS
“Very professional, courteous and extremely detailed oriented. A pleasure to work with.” - 20TH CENTURY FOX CLIP LICENSING
“…more than great…very dedicated to client service, ‘service’ being the operative word, deep understanding of the entertainment business and leverages that to the client’s benefit. I highly recommend.” - FIJI WATER
“Delivered very successful results with respect to our brand integration initiatives...helped augment some of our business-to-business strategies. Was the ideal connective tissue between our community and the Hollywood community.” - NORTHROP GRUMMAN CORPORATION
“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
“This team is nothing short of impressive. They said they could deliver…and they did…and with consummate professionalism. They are at the very top of my list to call for promotional efforts that the studio outsources on future projects.” - SONY PICTURES ENTERTAINMENT
“One of the most professional I have ever worked within the product placement business…complete understanding of Burger King and the market-place in general. Follow through terrific…recommend without hesitation.” - BURGER KING
“Very professional and trusted partner for a number of years…quickly attained great results…creativity is great; knowledge of the entertainment business first rate…outstanding.” - KELLOGG’S
“Very creative, knowledgeable, professional who offered valuable ideas and opportunities to support the VW brand.” - VOLKSWAGEN AG
“I remain impressed by the unbridled professionalism and corporate creativity. We hired to service a major package goods company for product placements and felt she reinvigorated their role in this space.” - STARCOM
“Instrumental in taking us from introduction to a deal….tenacious, professional, and creative…is always a pleasure to work with.” - STARZ NETWORK
“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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