INDUSTRY CASE STUDIES

Automotive
Freightliner Truck Documentary For Launch of Cascadia
Produced by Hollywood Branded Inc.
Synopsis:

Hollywood Branded Inc. was hired by Freightliner to produce and obtain distribution for a cable TV documentary for the launch of the newest truck on the road, the Cascadia. Freightliner engineers threw out the regular playbook on heavy duty trucks to build the Cascadia. Then, they tested, retested, and then kept on testing to manufacture the most reliable aerodynamic truck with an ultra-quiet and safe cab.

What Hollywood Branded Inc. Did:

Hollywood Branded sourced and partnered with appropriate filmmakers, editors, directors, actors, music licensors, cable networks and foreign rights distribution teams to produce the project. Our agency also brought in relevant brand partners to offset filming costs and create broad promotional partnerships. The video was composed of content shot during the original build-out and testing of the Cascadia, along with additional footage our films crews shot in both Portland and the Los Angeles vicinity. The additional shoots included interviews with owner operators, drivers and industry trucking experts.

Results:

Hollywood Branded ensured that the documentary was completed on time and ready for distribution.

Hollywood Branded Inc.
110 Lomita Street
El Segundo, CA 90245
310.606.2030 www.HollywoodBranded.com

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INDUSTRY TESTIMONIALS

“I just saw the premiere last night, and I want to thank you for an awesome job. It was one of those projects that serendipitously came together. Our CEO and his wife also saw the screening with important CEOs and talent in tow during our sponsored dinner post party. He was VERY happy with the placement and it looked wonderful.” - BlackBerry
“Hollywood Branded’s capabilities are nothing short of amazing. They are creating an awareness of our brand in the entertainment industry that is reaching across the globe. The entire team is friendly, professional, creative, and results oriented. They continue to amaze and exceed expectations on a daily basis.” - Gigaset Communications
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“Committed and responsive…worked hard to best position Phillips with branded placement based on corporate guidelines and target demographics…knowledgeable about the ins and outs and the who’s who inside the studios and production companies…active network in the entertainment world and knew what programs were about to be piloted and had us in mind for new programming with products that would be a good fit…Easy to work with, fun and friendly. Knows the ins and outs of organizing promotions that make an impact for clients. Not only goes the extra mile, but also a pleasure to work with.” - PHILIPS
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“Thank you all so much. This is a fabulous placement! I can’t wait to share it with my organization... I couldn’t be happier with this spot!!” - DEARFOAMS
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“An expert in the field, works diligently to understand and help define clients’ business objectives to achieve measureable results impresses with depth of results…knowledge, professionalism, and smart strategies…powerful business ally.” - VOLKSWAGEN OF AMERICA

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