Brands Go Mobile
Our Brands Go Mobile division creates, activates and executes mobile marketing strategies to further consumer engagement. We partner production companies, music labels, corporations and agencies around the globe to create strategic mobile marketing campaigns utilizing SMS, MMS, IVR and WAP technology. These components promote active engagement of the consumer and create comprehensive Customer Relationship Management database systems (CRM’s) for future marketing campaigns through consumer activation of Calls to Action.
Interactive ad mechanics encourage deep user engagement and provide quantifiable results. Brands Go Mobile develops turnkey interactive programs for content distribution, couponing, live voting/polling and will quickly execute campaigns. We assist in the creation of responsive and exciting Calls to Action, which can include promotional elements of:
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Interactive Television |
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Print ads & Retail signage |
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Radio voiceovers |
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In-Theater ads |
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Internet ads |
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In-Venue shout-outs and display monitors. |
Brands Go Mobile will create campaigns based on premium (consumer paid) or brand sponsored models.
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Instantly trackable consumer engagement. |
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Activation metrics and Return on Investment (ROI). |
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User generated database compilation. |
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Customizable data fields. |
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Database mineable for future campaigns. |
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Data is easily extrapolated by Brands Go Mobile or available to brand or production for future campaigns. |
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SMS allows the mobile user to utilize the text messaging feature.
How it Works: Brand creates Call to Action.
• User responds and texts to short code (353535) with specific keyword.
• System responds with opt-in message.
• User agrees, and user info is captured by database for brand’s marketing usage.
• System sends future texts with coupon offers, marketing updates, et al.
• Premiums: Each carrier must approve and certify the (consumer paid) campaign. |
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