(January 9, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Anchor Bay Films to oversee all product placement and brand integration for the upcoming film, And Soon The Darkness.
The film focuses on two American girls, who embark on a bike trip in a remote part of Argentina. When they split up and one of them goes missing, the other must find her before her worst fears are realized. And Soon The Darkness was written and directed by Marcos Efron and stars Odette Yustman and Amber Heard.
Productions Branded will provide brand services for the film, including product placement, paid integration and will also source backend promotional partners. The agency will focus on brand integration and product placement in four areas: props, set, wardrobe and transportation. The results of these efforts could potentially help Anchor Bay Films save hundreds of thousands of dollars in production costs.
“When working with film productions, our goal is to reduce individual line item budgets to ensure cost savings,” said Jake Stango, President of Productions Branded. “Our efforts will enable the production to not only showcase quality products in their films but also save significant dollars in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Founded in 2007 by Stacy Jones and Jake Stango, Hollywood Branded Inc. (www.hollywoodbranded.com) is an entertainment marketing agency comprised of industry-leading strategists who ensure their clientele are at the forefront of celebrity driven trends, and collectively deliver expertise across relevant music, digital, television, feature film properties and strategic brand partnerships. The agency develops innovative ways for brands to engage in a dialogue with consumers including promotional campaigns and sponsorships, storyline integrations and product placement, branded content, social media and other programs.
The production division, Productions Branded, creates marketing strategies and brand partnership solutions for entertainment clients such as DreamWorks, Paramount, NBC/Universal and Millennium NuImage. The brand division, Hollywood Branded, creates and executes strategies and business solutions for corporate clients such as Beam Global, BlackBerry, Dearfoams, Four Loko, Harman, Morgan Motors and Philips. The agency offers more than 30 years of combined experience in entertainment and marketing, with expertise across a variety of corporate sectors, from apparel and automotive to financial services, packaged food and beverage, medical, personal care, publications, quick serve restaurants, retail, technology and travel.
